Halfdays
OLYMPIAN-FOUNDED, DESIGNED IN COLORADO
Olympian-founded, and Colorado-based, Halfdays is the first brand to take an entirely women-first approach to technical ski wear. The goal is to empower you to feel confident on the slopes – from powdery backcountry to cheers at après. Based in the Rockies, the team at Halfdays live and breathe the Halfdays lifestyle, gear-testing on the Colorado trails for peak performance, and sharing a laugh at the brewery after.
OWN THE MOUNTAIN.
After competing in men’s ski wear at the 2018 Winter Olympics, co-founder Kiley McKinnon had enough of the “unisex” fits truly meant for men and the unapproachability of the outdoor industry. Frustrated by the lack of gear fit for women’s bodies, coupled with "hardcore" outdoor culture, Kiley came together with co-founders Ariana and Karelle to provide women with a better option for ski apparel, and to disrupt the male-dominated outdoor industry.
Since launching the brand in 2020, Halfdays has expanded into outdoor apparel for the mountain year-round, but ski is where everything started. It’s why Halfdays designs technical products that can compete at the highest level of the sport, but can be worn by every level of skier: because everyone (!) deserves to own the mountain.
