Bula
Since its inception in 1983 BULA has been living the good life. While vacationing in Fiji two ski bums were inspired by the islands carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. “Bula Bula” is a Fijian greeting that stands for “good life, health and happiness” values which remain at the heart of the BULA brand to this day.
