Kari Traa




The Kari Traa Fryd Pant is a pair of synthetic performance women's leggings for rocking out in all-over print. The super-soft, quick-drying, 4-way stretch material moves with you and cuts out chafing when you're kicking ass. The tight silhou Read more
The Kari Traa Fryd Pant is a pair of synthetic performance women's leggings for rocking out in all-over print. The super-soft, quick-drying, 4-way stretch material moves with you and cuts out chafing when you're kicking ass. The tight silhou


The Kari Traa Fryd Long Sleeve is a soft, quick-drying synthetic performance women's baselayer top for kicking ass in one of four beautiful patterns. The super-soft, 4-way stretch material and flatlock seams work together to move with you an Read more
The Kari Traa Fryd Long Sleeve is a soft, quick-drying synthetic performance women's baselayer top for kicking ass in one of four beautiful patterns. The super-soft, 4-way stretch material and flatlock seams work together to move with you an














FROM OLYMPIC CHAMPION TO SUCCESSFUL SPORTS BRAND
Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe.
Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised. Kari`s Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop that creativity.
Being active in a male dominated sport, there were few brands for girls to choose gear from. Sponsors provided Kari with black and grey dominated, masculine skiwear. So sometimes, Kari would cut off the logo on her beanies and sew them on to her own designs.