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Armada

C$54.95
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Armada
Armada Stage Suspenders-Splatter Camo (22/23) OSFA
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Armada
Article code 210000109985
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Armada
Armada Stage Suspenders-Olive (22/23) OSFA
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Armada
Article code 210000109984
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Armada
Armada Stage Suspenders-Black (22/23) OSFA
C$54.95
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C$49.95
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Armada
Armada Seven Panel Quilted Hat-Bronze (22/23) OSFA
C$49.95
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C$49.95
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Armada
Armada Seven Panel Quilted Hat-Black (22/23) OSFA
C$49.95
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Armada
Article code 210000109981
C$29.95
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Armada
Armada Merino Wool Beanie- Grey (22/23) OSFA
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C$29.95
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Armada
Armada Merino Wool Beanie-Burgundy (22/23) OSFA
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C$19.95
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Armada
Armada Armada Staple Beanie-Bronze (22/23) OSFA
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C$19.95
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Armada
Armada Armada Staple Beanie-Indigo (22/23) OSFA
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C$19.95
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Armada
Armada Armada Staple Beanie- Olive (22/23) OSFA
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Armada
Article code 210000109976
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Armada
Armada Armada Staple Beanie-Black (22/23) OSFA
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Armada
Article code 210000109975
C$39.95
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Armada
Armada Delta Hood-Olive (22/23) OSFA
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Armada
Article code 210000109974
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Armada
Armada Delta Hood-Burgundy (22/23) OSFA
C$39.95
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Armada
Article code 210000109973
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Armada
Armada Delta Hood-Black (22/23) OSFA
C$39.95
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Armada
Article code 210000109969
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Armada
Armada Blenny Pocket Tee-Olive (22/23)
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Armada
Article code 210000109964
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Armada
Armada Blenny Pocket Tee-Black (22/23)
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Armada
Article code 210000109958
C$89.95
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Armada
Armada Icon Sweat Pant-Fatigue (22/23)
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Armada
Article code 210000109955
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Armada
Armada Icon Hoodie-Indigo Dye (22/23)
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Armada
Article code 210000109952
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Armada
Armada Icon Hoodie-Fatigue (22/23)
C$99.95
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Armada
Article code 210000109948
C$99.95
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Armada
Armada Icon Hoodie-Black (22/23)
C$99.95
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C$249.95
(C$249.95 Incl. tax)
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Armada
Armada Furtherance Fleece-Black-Splatter Camo (22/23)
C$249.95
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Armada
Article code 210000109941
C$249.95
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Armada
Armada Mula Insulated Pant-Twilight (22/23)
C$249.95
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Armada
Article code 210000109936
C$249.95
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Armada
Armada Mula Insulated Pant- Black (22/23)
C$249.95
(C$249.95 Incl. tax)
C$329.95
(C$329.95 Incl. tax)
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Armada
Armada Sterlet Insulated Jacket-Twilight (22/23)
C$329.95
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Armada

The idea was inspired by a void.

In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.

The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.

OC’s business plan began simply:

“Armada. What skiing will become.”

 In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.

In June 2015 Armada moved the headquarters to Park City, Utah