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Armada

Armada
Article code 210000095696
C$59.99
(C$59.99 Incl. tax)
in stock
The classic Armada Hoodie Classic and timeless, because age doesn’t count on the slopes and your style stays submerged in the fountain of youth. The Icon Hoodie has been in our line since day one, and for good reason. Read more
Armada
Armada Icon Hoodie-Black (21/22)
The classic Armada Hoodie Classic and timeless, because age doesn’t count on the slopes and your style stays submerged in the fountain of youth. The Icon Hoodie has been in our line since day one, and for good reason.
C$59.99
(C$59.99 Incl. tax)
Armada
Article code 210000095695
C$71.99
(C$71.99 Incl. tax)
in stock
Represent Armada Skis. The All New Armada Multiply Hoodie. Moderate tailored fit, woven label and only the freshest colourways. Read more
Armada
Armada Multiply Hoodie-Bronze (21/22)
Represent Armada Skis. The All New Armada Multiply Hoodie. Moderate tailored fit, woven label and only the freshest colourways.
C$71.99
(C$71.99 Incl. tax)
Armada
Article code 210000095691
C$71.99
(C$71.99 Incl. tax)
in stock
Represent Armada Skis. The All New Armada Multiply Hoodie. Moderate tailored fit, woven label and only the freshest colourways. Read more
Armada
Armada Multiply Hoodie Grey Heather (21/22)
Represent Armada Skis. The All New Armada Multiply Hoodie. Moderate tailored fit, woven label and only the freshest colourways.
C$71.99
(C$71.99 Incl. tax)
Armada
Article code 210000095690
C$149.99
(C$149.99 Incl. tax)
in stock
*FINAL SALE*
The Mula Insulated Pant is designed to be skied hard in bitter, cold conditions. Read more
Armada
Armada Mula Insulated Pant-Black (21/22)
*FINAL SALE*
The Mula Insulated Pant is designed to be skied hard in bitter, cold conditions.
C$149.99
(C$149.99 Incl. tax)
C$191.99
(C$191.99 Incl. tax)
in stock
*FINAL SALE*
The Trenton Insulated Jacket is highly versatile, warm and durable. Taffeta lining, 100% sealed seams and Lycra wrist gaiters block out the cold, while pit vents help keep you cool when it heats up. An external-access music pocket with headp Read more
Armada
Armada Trenton Insulated Jacket-Burgundy (21/22)
*FINAL SALE*
The Trenton Insulated Jacket is highly versatile, warm and durable. Taffeta lining, 100% sealed seams and Lycra wrist gaiters block out the cold, while pit vents help keep you cool when it heats up. An external-access music pocket with headp
C$191.99
(C$191.99 Incl. tax)
C$49.99
(C$49.99 Incl. tax)
in stock
Supreme sun and weather protection combine with classic charm in this brimmed hat. Read more
Armada
Armada Boonie Brimmed Hat-Fatique Fleck Camo (21/22) OSFA
Supreme sun and weather protection combine with classic charm in this brimmed hat.
C$49.99
(C$49.99 Incl. tax)
Armada
Article code 210000095662
C$131.99
(C$131.99 Incl. tax)
in stock
*FINAL SALE*
The Reedy Jacket brings ultralight versatility to the Freestyle Collection. Featherweight materials and minimalist construction with Recycled Full Dull Plain Weave are the backbone of an adaptable jacket which excels as a stormproof performa Read more
Armada
Armada Reedy Jacket-Black (21/22)
*FINAL SALE*
The Reedy Jacket brings ultralight versatility to the Freestyle Collection. Featherweight materials and minimalist construction with Recycled Full Dull Plain Weave are the backbone of an adaptable jacket which excels as a stormproof performa
C$131.99
(C$131.99 Incl. tax)
Armada
Article code 210000088060
C$699.99
(C$699.99 Incl. tax)
in stock
The Armada Shift MNC 10 bridges the gap between low tech pin bindings and traditional alpine bindings. It offers skiers the efficient performance of a pin binding when touring uphill, and the safety of a traditional alpine binding when descending . Read more
Armada
Armada N Shift Mnc 10 Armada Black (21/22)
The Armada Shift MNC 10 bridges the gap between low tech pin bindings and traditional alpine bindings. It offers skiers the efficient performance of a pin binding when touring uphill, and the safety of a traditional alpine binding when descending .
C$699.99
(C$699.99 Incl. tax)
Armada
Article code 210000088053
C$799.99C$559.99
(C$559.99 Incl. tax)
out of stock
Cut from the same cloth as its big sister, the Trace 98 touts lightweight performance courtesy of its Caruba Core, and features enhanced maneuverability so you can slash every nook and cranny of your line. Built with the backcountry journey in mind, the 9 Read more
-30%
Armada Armada Trace 98 (21/22)
Armada
Armada Trace 98 (21/22)
Cut from the same cloth as its big sister, the Trace 98 touts lightweight performance courtesy of its Caruba Core, and features enhanced maneuverability so you can slash every nook and cranny of your line. Built with the backcountry journey in mind, the 9
C$799.99C$559.99
(C$559.99 Incl. tax)
Armada
Article code 210000088052
C$559.99
(C$559.99 Incl. tax)
in stock
*FINAL SALE* Read more
Armada
Armada Tracer 98 (21/22)
*FINAL SALE*
C$559.99
(C$559.99 Incl. tax)
Armada

The idea was inspired by a void.

In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.

The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.

OC’s business plan began simply:

“Armada. What skiing will become.”

 In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.

In June 2015 Armada moved the headquarters to Park City, Utah