Armada
Insulated vest with military-inspired style and features.
Rugged, insulated jacket with military-inspired pockets and features.
2L insulated anorak with clean styling.
2L insulated anorak with clean styling.
Fully featured durable and waterproof insulated anorak.
Retro-inspired 2L anorak shell with modern style cues.
Retro-inspired 2L anorak shell with modern style cues.
Versatile Shell Jacket with Rugged Durability and Modern Style.
The STRIVE 12 GW is a lightweight, modern binding for freeride and freestyle skiers.
HYBRID POPLAR / COMPOSITE 2.5 IMPACT EDGE S7 BASE AR50 SIDEWALL
AR FREESTYLE ROCKER POPLAR CORE ASH BINDING INSERT 2.5 IMPACT EDGE S7 BASE W3DGEWALL
AR FREESTYLE ROCKER CARUBA CORE ASH BINDING INSERT 2.5 IMPACT EDGE S7 BASE W3DGEWALL
EST ALL MTN ROCKER CARUBA CORE 2.1 ALL MOUNTAIN EDGE COMP SERIES BASE CARBON REINFORCEMENT AR100 SIDEWALL
AR FREESTYLE ROCKER HYBRID POPLAR / COMPOSITE 2.5 IMPACT EDGE S7 BASE AR50 SIDEWALL
AR FREESTYLE ROCKER CARUBA CORE ASH BINDING INSERT 2.5 IMPACT EDGE S7 BASE W3DGEWALL
The idea was inspired by a void.
In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.
The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.
OC’s business plan began simply:
“Armada. What skiing will become.”
In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.
In June 2015 Armada moved the headquarters to Park City, Utah